Wednesday, 14 November 2007

Supermodels, Elvis and Naked Flight Attendants, Oh My...Airline Marketing Exposed

Virgin America is receiving a lot of press this week for flying a group of Victoria Secret supermodels from New York to Los Angeles in advance of a lingerie show. A lesser-known group of Angels are shedding some clothing, but for a good cause.

Meet this year’s Cabin Fever girls, a group of flight attendants who pose for an annual calendar with proceeds benefiting The Princess Margaret Hospital Foundation.

This year’s calendar, aptly titled “In the Wings”, depicts “the many roles that flight attendants play both on and off the aircraft”, including, but not limited to, hostesses, public speakers, bartenders, therapists, firefighters and security personnel, according to the web site.

A shot of a flight attendant acting as paramedic is sure to be a crowd pleaser (scroll down the page).

Now back to Virgin America. It appears the marketing machine that is behind the Virgin brand may be facing a little competition.

AirTran Airways tomorrow will celebrate its new service between Indianapolis and Las Vegas by treating passengers to an in-flight performance by “a resplendent Elvis in full stage-wear” (the tight, white jump suit!!).

Supermodels and The King. What’s next in the world of in-flight entertainment? Naked flight attendants? By George, You've Got It!

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