Showing posts with label connectivity. Show all posts
Showing posts with label connectivity. Show all posts

Monday, 18 February 2008

Runway Girl Takes Flight While Playing Ring Girl to AirCell and Row 44

Hello Runway Girl readers,

The time has finally come for me to transition from Blogger to my journalistic home, Flight Global. What better way to celebrate than with a blog post that shows just how competitive the in-flight connectivity sector has become? Many thanks to the CEOs of AirCell and Row 44, Jack Blumenstein and John Guidon, respectively, for their candid thoughts.

Here's the blog - http://www.flightglobal.com/blogs/runway-girl/ - but here's a little taste:

Blumenstein says: "The only thing I know of with Row 44 is temporary authority on a month-to-month basis to do ground trials. They don’t have the authority to fly anything at least from [what we see] on the public record.”

Guidon says: "Rather than engaging in a war of words, we’re circumspect about what we say in our releases to the public and we prefer to let our actions speak for us. We cordially suggest that Jack [Blumenstein] might follow the same policy.”

Who wins round one? You know I'll let you decide. And give me your thoughts about this post, my Flight blog in general, and anything else on your mind, won't you please?

http://www.flightglobal.com/blogs/runway-girl/

Monday, 11 February 2008

Hot Stuff: Banner Year For In-Flight Technology, Says IMDC

One of the most prominent consultancy firms in the in-flight entertainment and communication industry, Inflight Management Development Centre (IMDC), has released its latest forecast for 2008-2012. And the World Airline Entertainment Association (WAEA), in its own quarterly Avion magazine, has been good enough to break down some of the key points as follows:

  • Over 16,000 commercial jets are expected to be delivered over the period 2007-2012. Over 3,000 of these will be line-fitted with IFE.

  • The total value of line-fit IFE is estimated at over $4.6 billion for the period.

  • During 2007, airline expenditures on IFE hardware alone represented about $1.45 billion.

  • Another key milestone during 2007 was that airline expenditures in the seat market were expected to break through the $1 billion barrier.

  • 2008 is expected to be a very busy year for in-flight technology in general. It will most probably be a record year in terms of airline expenditures.

  • A number of connectivity solutions will enter operation during 2008. We are expecting rapid take-up rates in specific competitive markets such as North America, transatlantic and the Middle East.

  • Portable IFE had a relatively small base of $75 million for 2007. We expect double-digit growth for the next two to three years. Howeer, there will be consolidation in this sector as suppliers implement new business models.

Last September, at WAEA’s annual event, former IATA head – and current Thales Canada chairman - Pierre Jeanniot noted that the entire cabin environment is becoming a “driving force of airline business success”.

Though difficult to quantify an exact return on investment, he said, “investing in premium service is simply mandatory for any carrier committed to remain a credible player in that market segment”.

In light of IMDC's forecast, it appears that Jeanniot’s assessment of the industry was bang-on.

Thursday, 7 February 2008

Hummers, Cocaine and IFE Prove a Skirt-Splitting Good Time

It was September 2003. The World Airline Entertainment Association (WAEA) was holding its annual conference and exhibition in Seattle. As usual I had booked my schedule to max-capacity, meeting with executives from in-flight entertainment (IFE) and communications firms during the day and writing late into the night about their plans. As an added convenience, I was pregnant – perhaps not noticeably so, but enough that I split my skirt while sitting down to a computer at Kinkos, where I was forced to set up residence after my laptop crapped out (pity me yet?).

Needless to say I was keen not to waste any precious time during the event. It turns out that’s exactly what I did when I met with executives from a now-shuttered US firm that called itself SkyWay Aircraft (also referred to as Sky Way).

You might recall this Florida company, venerable subsidiary of SkyWay Communications Holding. It announced it would develop a ground-to-air aircraft communication network built on technology formerly operated by AT&T Wireless Services’ defunct in-flight seat-back telephone service.

SkyWay’s strategy was to upgrade the airborne network - also known as Claircom - to provide state-of-the-art in-flight products, including high-speed Internet, telephone services, and advanced IFE systems. But the plan, in the kindest description, never grew legs.

SkyWay in early 2005 came under fire by certain shareholders, who accused it of falsely representing itself through US Securities & Exchange Commission filings and press releases, and of management for failing to disclose to shareholders that the firm “did not possess the technological capability of transmitting Internet access and voice and data access to commercial airliners as it purported”.

There was also the little matter of an alleged squandering of corporate assets and the purchase of six Hummer vehicles that executives “claimed would be used for ‘marketing’ activities”, among other alleged infractions. SkyWay executives resigned; the company went bankrupt.

Then, in what falls under the “you just can’t make this shit up” category, SkyWay’s former demonstrator aircraft, a McDonnell Douglas DC-9 painted to resemble an aircraft used by the US Government, in 2006 was seized by Mexican customs officials after it was found to contain a mountain of cocaine. The aircraft flew from Caracas with two pilots and cargo of 100 suitcases, marked “private” no less, and each filled with 50kg (11lb) of the white stuff.

The story gets rather convoluted from there and a quick Google search will give you just about all you’d want to know about it (good luck sorting through the fact, fiction and conspiracy theory). An industry colleague of mine was kind enough to alert me to the latest unfolding drama involving the SkyWay name as reported by MadCow Morning News - which brings me back to my interview at WAEA. SkyWay didn’t have a booth at the 2003 event, but its president Brent Kovar agreed to sit down with me at one of the lunch tables (the hunger was on me and I was ready to eat the table. Luckily, I wasn't quite ready to eat the story).

During our conversation, I remember feeling rather sceptical about SkyWay’s whole offering (admittedly one did not need to be rocket scientist to feel that way – hey they were talking “algorithms” for goodness sake).

However, in light of all the action in the in-flight connectivity world today – and all the big claims - I thought it might be interesting to take a look back at the promises of would-be IFE/connectivity start-ups of yesteryear. Check out my original article below; it ran on Air Transport Intelligence. There are lessens here for all of us, including:

1) Don’t try to squeeze into your size six when you’re busting at the seams.

2) Eat your damn lunch.

3) Don’t mark drug-packed suitcases with the word “private”.

4) Don’t buy six Hummers – five will do.

5) And don’t make connectivity claims you can’t meet.

Oh that last one is a good one, eh? Several companies are planning to trial their connectivity systems onboard aircraft in the near-term – those who acquired real air-to-ground spectrum licenses and those who plan Ku band-based offerings. Who’s got the real goods? It won’t be long before we find out.

Sky Way pushes ahead with IFE business plan despite skepticism
Mary Kirby, Seattle (12Sep03, 05:41 GMT, 800 words)
US startup company Sky Way Aircraft insists it will be able to deliver on its ambitious goal to bring ultra high-speed voice and data services inflight by building on technology formerly operated by AT&T Wireless Services’ defunct inflight seat-back telephone service.
But many long-time industry executives attending the World Airline Entertainment Association (WAEA) annual conference and exhibition this week in Seattle are responding to the company’s plan with skepticism.
Sky Way Aircraft’s strategy is to upgrade the former AT&T Wireless airborne network - also known as Claircom - to provide an array of what it claims will be state-of-the-art inflight products, including high-speed Internet, telephone services, advanced inflight entertainment (IFE) systems with audio/video on demand and video monitored security services, among other inflight offerings.
The company recently acquired and is working to upgrade the 166-tower North American airborne telephone network from AT&T Wireless, under undisclosed terms.
About 60% of the US fleet has the Claircom system installed in their aircraft, according to Sky Way Aircraft. The company claims it is talking to all of these airlines to upgrade their Claircom systems with the Sky Way Aircraft solution. It recently signed a contract with US charter carrier Southeast Airlines to install an IFE system on the airline’s fleet of Boeing MD-80s and McDonnell Douglas DC-9s.
Speaking to ATI at WAEA, Sky Way Aircraft president Brent Kovar says the Florida-based company will be able to deliver 15 Mbps to and from a modified NATS equipped aircraft using existing antennas and radios.
“We replace the [Claircom] box with a new Unix server. When we do that, we put our patented algorithm inside, which runs internally,” says Kovar, who invented the algorithm. The result, he says, would boost the old 9.6Kb circuit mode Claircom network “some 1,667 times” to a bandwidth of 15 Mbps.
Kovar says Sky Way Aircraft parent SkyWay Communications Holding has been operating a ground-based wireless business in Florida for a few years, and will use some of its parent’s patented technology for its Sky Way Aircraft venture.
However, Sky Way Aircraft has some hurdles to jump before getting its system off the ground, such as securing Federal Communications Commission (FCC) approval to use some of the spectrum that went unused when AT&T Wireless exited the market.
“We’re working with the FCC and feel we’ll be the second company licensed - after Verizon Airfone,” says Kovar.
FCC hearings are being held to determine the best way to use the spectrum. But Kovar anticipates Sky Way Aircraft will receive FCC approval by the fourth quarter.
Kovar says he and other Sky Way Aircraft executives attended the WAEA show this week “to feel the temperature of the business and to see who the competition is”. So far, he insists, “we haven’t found any competitors ... the only one may be Inmarsat.”
But Sky Way Aircraft’s plan has raised several eyebrows at the WAEA show. Top industry executives question how a fledgling company can transform outdated equipment to provide ultra high-speed connectivity to aircraft, something that the biggest connectivity providers have been working to achieve for years.
“I can’t tell you how many times I've heard someone say: ‘I've invented an algorithm that can do this and that’,” says one source.
But Kovar remains undeterred. “I think they won’t be skeptical for long,” he says. “We have general aviation aircraft [equipped with the Sky Way solution], which we have been showing the airlines ... showing how it works and what it does. A lot of people feel AT&T abandoned [the Claircom system] too early. It had a lot of potential.”
He says the company also has displayed some of its inflight security applications to US government officials.
Sky Way is in talks with several companies regarding partnership agreements. One such company - Boulder, Colorado-based Air Base - has signed a letter of intent to maintain the entire Sky Way system, as well as provide program management, repairs, product support and logistics.
Air Base, which currently provides an array of services to major airlines including in-cabin maintenance, in the past conducted repairs of the Claircom system for AT&T Wireless.
Chad Nimeric, an engineer at Air Base, tells ATI that a contract is likely to be signed with Sky Way “in 45 to 60 days”.
Although Nimeric has seen the Sky Way Aircraft system work in a laboratory, he has yet to see it displayed on a full-scale ground station. “I concur that there is some skepticism [in the industry]. But Sky Way Aircraft seems to have the engineering and the patented technology right on the money,” says Nimeric.
He adds: “I think in the next six months we’ll find out if it is true or not. We’re looking forward to seeing if they can do what they say they can do. We hope they can.”
Source: Air Transport Intelligence news

Wednesday, 6 February 2008

Seeing Stars: EMS and Starling Join Forces to Capture Ku band Connectivity Business in the USA (What About Mijet?)

A few weeks ago Panasonic Avionics revealed it is still shopping around for an antenna for its in-flight connectivity solution, after deciding that Starling’s Mijet antenna was not yet up to its specs. Today, Starling announced a memorandum of agreement with EMS Technologies to offer a new Ku band antenna for the US market. Coincidence? I’ll leave that for you to decide.

But the timing, to say the least, is very interesting indeed. “We want a better overall performance that will meet our requirements not today but meet our requirements down the road,” Panasonic director of strategic product marketing David Bruner told me in January.

Perhaps Panasonic will get its wish. Under the agreement disclosed today, Israel's Starling and Georgia-headquartered EMS’s Defense & Space Systems (D&SS) division will offer an ultra-lightweight (45lb), low-profile antenna that will enable “full-featured broadband in-flight applications, such as the Internet, VPN [virtual private network], PDA, VoIP [voice over IP], e-mail, mobile phones, video conferencing, instant messaging and various entertainment applications, including video-on-demand, live TV, online gaming and multimedia applications”.

But here’s a yummy piece of info for ya. The joint product with EMS is a mature product and will be ready within a few months!!! So says Starling VP marketing and sales Jacob Keret, who was kind enough to call me just before he hopped on a flight. Thank You!

Oh yes, and before you write off Mijet, you should know that it has a customer, thank you very much. Certification is underway, and little sister mini-Mijet will be certified in the third quarter. Stay tuned for more info about this – I’ve got to write some follow-up articles for Air Transport Intelligence and Flight first!

But before I dash off, let me leave you with this thought. EMS direct broadcast satellite (DBS) antenna systems are currently sold through JetBlue Airways subsidiary LiveTV. JetBlue general manager of product development Brett Muney said yesterday at an EMS-sponsored event in DC that a broadband offering is among the in-flight connectivity solutions being studied by the airline. Could LiveTV use a new EMS/Starling antenna to offer satellite-based connectivity onboard JetBlue A320s? What about LiveTV's other customers - Frontier and WestJet (and now Continental Airlines)?

Anyone dizzy yet?

(Photo above right of Runway Girl with Panasonic Avionics CEO Paul Margis and WestJet executive Darren Marchinko at a reception last September during WAEA in Toronto)

Tuesday, 5 February 2008

That's Entertainment: In-flight Connectivity's Top Dogs Don't Mess Around

Put AeroMobile, EMS SATCOM, JetBlue Airways, Inmarsat, OnAir and the World Airline Entertainment Association (WAEA) in one room and what do you get? A helping of in-flight connectivity insight (and a dash of disagreement)! During a National Press Club briefing hosted by ever-more-visible player EMS this morning, some of the top dogs of the industry chatted about everything from satellite launches in Kazakhstan (Inmarsat) and near-term certifications (AeroMobile) to broadband considerations (JetBlue) and US regulatory impediments concerning in-flight cell phone usage.

A key moment came when OnAir CEO Benoit Debains claimed that the Airbus/SITA joint venture is “the only company able to provide Blackberry service onboard aircraft”. Needless to say AeroMobile director, marketing and strategic relations David Coiley had a few thoughts about that.

I’ve love to get into all the juicy details right now, but I’m on deadline with a few stories from the event (and it’s nearing bedtime in the Kirby household, which now includes an over-fed cat and a miniature poodle who has yet to learn not to do her business on my living room floor).

Before I go, however, let me leave you with some advice from EMS SATCOM vice president and general manager Gary Hebb, who was in attendance at today’s conference. In terms of in-flight entertainment and connectivity:

1) Don’t believe any dates – they’re never true.

2) Don’t believe any bandwidth claims. They might be true sometimes but not often enough to make a difference.

3) There are trials and there are “trials”. Some trials are to prove the technology. They might have stuff from Best Buy held together with duct tape. The trials with Air France and Qantas are much more advanced. They're testing passenger reaction and business models.

4) One has to be very smooth to get money out of passengers.

(Photo of Hebb above left)

Thursday, 31 January 2008

Red or Blue…What’s a Girl To Do?

If you’re looking to fly between New York JFK and San Francisco, you’ve got a bevy of airlines to choose from. In terms of in-flight services, however, there are two standouts in the crowd – US low-cost operators JetBlue Airways and Virgin America.

Though located on opposite sides of the USA (JetBlue at JFK and Virgin at San Francisco), the similarities between these two Airbus A320 operators are obvious (and well-reported). But competition is going to get even more fierce in the coming months. Here’s why.

JetBlue CEO Dave Barger today revealed the all-economy carrier is looking at allowing customers to pay more for greater seat pitch in the cabin. Translation - JetBlue wants to provide a business-class seating product (it’s just not clear yet if that is what the airline will call it). The plan will be unveiled by the start of the second quarter.

This development is not entirely a surprise. JetBlue last year reduced capacity on its A320s to accommodate additional legroom in the front of the cabin. But, from an in-flight perspective, it brings the eight-year-old airline into closer competitive range to start-up - and two-class operator Virgin.

Added to that, both carriers are very serious about driving ancillary revenue. Virgin will shortly permit passengers to order a variety of upscale items via its “Red” seat-back in-flight entertainment (IFE) system, which uses Panasonic hardware and has about as many bells and whistles as a domestic traveller could ask for.

JetBlue, on the other hand, recently launched a “cashless cabin” whereby it accepts major credit or debit cards for in-flight purchases using handheld devices. Passengers can currently purchase alcoholic beverages this way, but in-flight offerings will be made available in the future.

There is at least one major area where JetBlue and Virgin will try to differentiate themselves. The former plans to offer a limited in-flight connectivity service for free to the entire cabin via technology from subsidiary LiveTV. The latter intends to charge for broader AirCell connectivity in its main cabin. Time will tell which will be the better path to travel.

Nonetheless, both carriers deserve to be commended for figuring out what US passengers want – live television, connectivity and a credit-card swipe.

As Dave Barger said today at the Raymond James conference in New York: IFE is now “the cost of entry” for airlines. “Eight year old kids are making purchasing decisions” in the cabin!

(Photo above left of Virgin America's IFE system; below right of LiveTV promo shot from Livetvifs.com)

Wednesday, 30 January 2008

Double-Teaming: Runway Girl and IAG's Addison Schonland Talk to Row 44's John Guidon About Southwest Win, Future Plans

This afternoon, I teamed up with IAG's Addison Schonland to interview Row 44 CEO John Guidon for a podcast.

I thought I had covered everything with John last week, when I spoke with him about Southwest Airlines' decision to trial Row 44's satellite-based connectivity solution onboard four Boeing 737s. It turns out there was more to be said.

In addition to addressing future widebody installations and cellular competition, John discusses air-to-ground (ATG) connectivity (and whether this is likely - or not - to be explored in Europe).

Check out the podcast link here: http://iagblog.podomatic.com/entry/eg/2008-01-30T13_24_17-08_00

Interestingly, proposed "global" air-to-ground connectivity provider AirStellar has updated its web site, saying it is "currently offering validation flights for airlines that wish to enter our demonstration network program".

I must admit I'm still not sure how global ATG is possible (it seems like a bit of an oxymoron) but here's what AirStellar told me in September 2007. I just emailed company director John Page for an interview and the message bounced back. A call is in order me thinks.

(Row 44 logo from http://www.row44.com/)

Tuesday, 22 January 2008

Fond Falcon Memories: A Look Back at AirCell's First Press Demo and Latest Achievement

(Amended to include comment from American)
Excitement is building in the world of onboard connectivity after American Airlines today announced it has completed installation of AirCell’s air-to-ground (ATG)-based broadband solution on the first of 15 transcontinental Boeing 767-200s set to trial the system.

The installation is a real achievement for Colorado-based AirCell, which first proved its technology to a group of journalists (including myself) on September 13, 2005. It was a day I’ll never forget. The flight demonstration was conducted on board a specially-equipped Falcon 2000 business jet at an altitude of about 11,000ft (3,400m) near Kansas City, Missouri. That's all of us standing in front of the jet BEFORE the flight. Things got rather bumpy on the ride and I felt certain I would toss my biscuits, as they say. AirCell execs were kind enough to give me a bag (clear and plastic) should I come face-to-face with my lunch. They also brought that plane down – THANK YOU AGAIN!

More to the point, however, AirCell in 2005 demonstrated how its system supports WiFi over a common air-to-ground pipe, providing access to voice, email, Internet and corporate virtual private networks, or VPNs (as well as mobile phones and Voice over Internet Protocol (VoIP) communications).

Today, American has equipped its first 767 with the solution, and is eyeing a fleet-wide equipage. The carrier previously said it expects the trial to get underway this quarter. It is now looking at offering the service on those 15 767s by the end of the second quarter, an American spokesman says.

The intention at American is to offer Internet to passengers with a couple of caveats. "AirCell is going to block VOIP and also very high bandwidth utilisation applications so that there is a DSL-like experience across the customer base," American manager of in-flight communications and technology Doug Backelin recently told me.

Despite that, this offering looks pretty damn cool (and you could hear me blabbing about it last Friday on New York Public Radio's "Sound Check" show here http://www.wnyc.org/shows/soundcheck/episodes/2008/01/18/segments/92108 )

Customers in all classes of service will be able to access the broadband signal using their own WiFi enabled devices for a fee. American says passengers will get the following:

1) Complimentary access to AA.com including services such as gates and times, fares and AAdvantage information;
2) Access to the Wall Street Journal Digest Edition,
3) Compatibility with VPNs that provide access to corporate intranets and email accounts;
4) And seamless coverage over the continental US above 10,000 feet.

"Access to broadband Internet access on our flights will be a fee-based service throughout the entire aircraft. AirCell will set the price, though specific pricing plans are still in development," says an American spokeswoman.

"Pricing will be similar to what consumers pay on the ground at a WiFi hot spot. At launch, the service will be offered only on longer routes (above 3 hours in duration) and will be priced at $12.95. In the future, the service on more typical length flights can be expected to be around the $10 mark."